MSN No Longer Sucking at the Yahoo Teat

MSN formally anounced that its own search engine, which has been in beta lo these past few months, will be replacing the Yahoo search technology that had been providing search results on the MSN web site.

MSN had been running this search engine periodically all January on its main search page, gradually phasing out Yahoo as the tests MSN was running proved that their new search engine was up to the task.

Important search developments are coming so fast and furious these days that it's almost impossible to keep up. Not only are MSN, AskJeeves, AOL, and Amazon's A9 all rolling out new features at a breakneck pace, but Yahoo and Google, the original big dogs, aren't missing a beat.

What a time to be alive!

We have a in-depth review of the new MSN search engine in the subscribers-only section of SearchEngineNews.com. One thing I can tell you is that this new MSN engine loves links. Any link will do - it's not nearly as picky about link quality as Google or Yahoo. Of course, that makes this engine easy to link spam, so enjoy it while it lasts.

The other thing is that it's really fast. Looks to be at least 3 to 4 times as fast a Google when it comes to indexing and ranking new pages and updating backlinks.